I have been eating raw kale salads for four years now. I remember the first one I had. I was in California, shocker, with my aunt, enjoying lunch at a place called, wait for it, True Food Kitchen. We loved the Tuscan kale salad so much that we asked the server for some details. We learned, if I remember correctly, that the kale had marinated in lemon and olive oil before it was tossed with breadcrumbs and parmesan. In 2010, eating kale raw (for many of us) was revolutionary.
I have eaten and prepared many many many raw kale salads since, and yet, not once — not once! — has it occurred to me to try treating Swiss chard, a green I seem to have on hand at all times, in the same manner. For whatever reason, I have relegated chard to the vegetables-that-require-cooking family, and just last week I learned that this placement was seriously misguided.